OUR Mission.

Create Immersive Experiences For Men To Learn, Grow And Connect

  • The Better Man is a community of men who want to learn, grown and connect with other men, focusing on the fundamentals of physical and mental health, business and relationships

  • We are here to ensure men, and the people closet to them, don’t suffer unnecessarily and instead pursue a life of purpose and growth; which we believe makes the world a better place

  • Men who want to be part of a positive community and become their best, and are willing to work for it

  • A hybrid of LIVE events and challenges, a powerful online community of like minded men and a library of resources and experts to support you on your journey

OUR CORE BELIEFS

Take care of your physical and mental health; it's your greatest asset.

Grow yourself to grow your impact on your family, work, and community

Respect and encourage men who strive for self-improvement; it takes courage

Master self-discipline and emotional control; they are the keys to success

Become a better man, build a better world; we all have room to grow


In 2013, Alex Myers' life hit a breaking point. His business collapsed, he gained 3 stone, his relationship ended, and financial strain led him to turn to alcohol. "I knew I was failing in every area," Alex says. "But the worst was the feeling of being useless to those who needed me most, especially my parents. I hated that version of myself."

That experience became a turning point. Recovering and reflecting, Alex found a clear mission: to ensure no other man suffers needlessly without the support and strength of a brotherhood.

Through years of dedicated work, he built a program focused on health, resilience, discipline, and purpose. Recognising the importance of strong foundations, he made family and relationships a core pillar, drawing from his own journey of rebuilding ties with his parents.

The Better Man Project is the result of that vision: a powerful community providing men with the tools, education, and unwavering support to achieve any goal. We believe in tough love, personal responsibility, the power of self-discipline, and the strength of having your brother's back. When men rise, so do their families and their world.

THE START.